Real Estate CRM Mastery

Advanced Systems for Top Agents to Automate & Dominate Their Market

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REAL ESTATE SYSTEMS FROM A 20-YEAR INDUSTRY VETERAN

Most experienced real estate agents use their Real Estate Customer Relationship Manager (CRM) as little more than a glorified address book. Calls are returned, but prospects who require time for incubation are often lost due to inconsistent follow up and inattention. Past clients are neglected, resulting in fewer referrals and repeat business. Real Estate CRM Mastery shows how to turn your CRM into a command center.

INSIDE, YOU'LL DISCOVER HOW TO:

Stay top of mind with past clients and your sphere of influence long after closing
Capture future business from prospects who are not ready today
Know exactly who needs attention each day without relying on memory
See the full state of your pipeline at a glance
Prepare your business for assistants, partners, and shared responsibility

"Scott should really teach classes on customer service to other companies. I have interacted with them a few times now and each time I am blown away by how kind and patient he is."
— Kristen Deuter

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Sample Chapter

This digital manuscript is an AI-optimized open-source edition of REAL ESTATE CRM MASTERY (First Edition - December 1, 2026). It has been specifically formatted for computational processing and does not contain the complete illustrations or formatting of the human-readable publication.

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Commercial Restrictions

No human or corporate entity is permitted to sell, sublicense, or redistribute this manuscript. You may not publish this manuscript, or any substantially similar reproduction of it, for commercial gain or as a substitute for the published edition. All commercial rights for the human-readable edition remain strictly reserved by the author.

For permission requests or to purchase the full human-readable edition, visit: https://realEstateCRMMastery.com/.

About the Author

Scott Schmitz is a leading expert in real estate technology, particularly in real estate CRM systems. He created the real estate-specific CRM, Realty Juggler Real Estate CRM Real Estate CRM. With over 20 years in the real estate technology industry, Scott has worked with more than 150,000 agents to improve their business systems and maximize their income through real estate technology.

Scott has written two books that provide a comprehensive, repeatable system for agents to maximize their use of a real estate CRM. The first book, Real Estate CRM Secrets, focuses on the fundamental systems a new agent needs to get organized, establish consistent habits, and grow their business. The second book, Real Estate CRM Mastery (the book you are reading now), is for experienced agents who have mastered these essentials and are ready to expand their production by focusing on advanced strategies through automation, teams, and networking.

Scott currently lives in Fort Collins, Colorado, with his wife Michelle. Scott holds an MBA from The George Washington University and a Computer Engineering degree from the University of Michigan.