About the Author

Through my 20 years of development work with real estate CRMs, I realize that agents don't take advantage of enough of their CRM's features. They might use a few features, like printing mailing labels, sending bulk email, an eCard, or a drip sequence. But often, they are not aware of how a real estate CRM can systemize their sales process. This systematic approach allows real estate agents to squeeze deals out of weaker leads, or leads that do not convert quickly. You can also use your real estate CRM to tame the seasonal swings of real estate sales, so that you can thrive in the off months as well as during the busy season. A real estate CRM allows part-time agents to handle multiple passions. Perhaps you are a teacher who sells real estate in the summer, or a homemaker who is using real estate as a way to make income while the kids are in school.

You should not feel obligated to read the book in order. There are likely some sections of the book that will speak to you, so I recommend starting with those. While my goal was to organize each of the benefits of a real estate CRM, each section can be read independently from the others. However, if you read cover to cover you will find that the concepts flow logically from one chapter to the next. If you are a new agent unfamiliar with many of the concepts covered in the book, I would recommend reading the sections in order. For example, the concept of a geographic farm is introduced early and then expanded upon throughout the book.

No, I'm not a real estate agent, but I have been working in real estate technology as a developer for 20 years. Due to having a degree in Computer Engineering and working for large companies such as Apple, Procter & Gamble, and AOL my skills focus on software development. However, like many real estate agents I run a business within the real estate sector. This business RealtyJuggler was first created after I graduated with a Masters in Business from George Washington University, where I met my business partner Danette Everly. Danette was a top real estate agent in the area and complained to me about how overly complex many real estate software was. She said it "was so complex that agents were hiring assistants to learn and operate it." So with our combined talents we created the real estate CRM RealtyJuggler. So while I myself am not a real estate agent I have made it my career to listen to their problems and solve them.

Yes! William is my son, who recently graduated from Colorado State University with dual degrees in Electronic Art and Computer Science. This (aside from being my son!) has made him uniquely qualified to handle the laundry list of things required to publish a book! William has been instrumental in ensuring that everything gets edited and published (including these Q&As!).

Yes! I created Quarterstaff alongside my partner at the time, Ken Updike. We published the game ourselves for a few years, and it was also published by Infocom, which was then a part of Activision. We originally created the game while we were in school at the University of Michigan. Obviously the game is heavily inspired by the table top game we played a lot of: Dungeons and Dragons. I spent several years after college in the video game industry and enjoyed every second of it! In many ways computer games have always been at the forefront of technology. For example, the AI models we see from OpenAI, Google and Anthropic were first trained to play and beat humans at computer games.